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Advertising
It is essential to ensure that advertisements for jobs will signal that
candidates from all nine grounds named in the Equality Legislation are
welcome to apply.
An advert that has been found to discriminate can be referred to the
High Court or Circuit Court by the Equality Authority. Failure to
indicate that a position is not open to all could be taken as an attempt
to discriminate.
There is a need to think strategically about the various communication
channels used and ensure that no one group is advantaged or
disadvantaged by the campaign.
Advertisements accompanied by photographs or images can reflect negative
stereotypes and communicate an intent to discriminate. However, the
creative use of photography and imagery can affirm Diversity and attract
a broader range of candidates.
