Advertising
It is essential to ensure that advertisements for jobs will signal that candidates from all nine grounds named in the Equality Legislation are welcome to apply.
An advert that has been found to discriminate can be referred to the High Court or Circuit Court by the Equality Authority. Failure to indicate that a position is not open to all could be taken as an attempt to discriminate.
There is a need to think strategically about the various communication channels used and ensure that no one group is advantaged or disadvantaged by the campaign.
Advertisements accompanied by photographs or images can reflect negative stereotypes and communicate an intent to discriminate. However, the creative use of photography and imagery can affirm Diversity and attract a broader range of candidates.
